Tuesday 31 March 2009

Evaluating Our Thriller

This is the last step we needed to complete to finalise our thriller opening. In our evaluation we will look at how our thriller displayed common conventions seen in other openings of the same genre, how new media is involved and what we have learnt about the technologies involved in producing our thriller. We have also discussed who our target audience is likely to be and how we would attract them to our thriller. Then finally, which institutions would want to sell our film and what would be the unique selling point that would attract our demographic.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products.?
For our thriller Deception, we decided to reverse the conventions normally seen in thrillers. We thought this would appeal more to our target audience and be used to sell our film to institutions. We have challenged the conventions by misleading the audience into thinking the two protagonists were meeting up for a romantic get together, when in reality the female is an assasin who kills the male taking his briefcase as well. From looking at how our thriller goes against the conventions of its genre, we believe our opening falls under the hybrid of crime interlinking with psychological thrillers.We have also converted the stereotypical view of men being dominant and females adopting the more passive role. This is to attract the demographic into coming to see the film. Older teenage girls and young women would like the fact that there is a female assasin who has power and status rather than women being represented as the victim.

When we finished our Thriller opening, we gained some target audience feedback. The majority of our target audience responded very positively when shown the opening sequence and found it interesting as they were mislead as to how the story would progress, they also liked the fact that the female protagonist turned out to be the dominant character. There were minor improvements that the negative viewers had to contribute. They were that the story line was a bit ambiguous and the audience didn't really understand what was going on.

2. How does your media product represent particular social groups?
A couple, male and female, are represented in our thriller opening. They are young, both white and the social class portrayed is middle-class. They are young adults, the female is seemingly getting ready and the male is shown to be on his way to meet her. They are represented as a stereotypical young couple. At first you would think that gender is represented in a stereotypical way yet at the end the woman becomes extremely dominant and the audience is surprised by the end of the sequence. We think our thriller would be given a 15 certificate by the BBFC as it is similar to the film Taken which has this certificate. This would relate to our target audience as this thriller is aimed at young adults and adults.

3. What kind of media institution might distribute your media product and why?
We believe that our thriller could be adapted and used in Hollywood by major film companies like Paramount Pictures, Universal studios or 20th Century Fox, who have produced films, with a thriller films, such as Taken, Collateral, Shooter and October Sky. We believe that a major Hollywood studio would make our film as it challenges common thriller stereotypes and misleads the audience. Independent film production companies such as Lions Gate production and Marvel Studios would also be interested in our thriller. If the film got good reviews and the majority of critics had positive comments and opinions, then it could be released free on Sky or another major TV companies.
It could also be arranged into a two part crime drama which could be shown on BBC or ITV.

4.Who would be the audience for your media product?
We agreed that our thiller would most likely attract those in early adulthood to later adulthood, with an age range of 18- 40. The audience would be a mix of male and female. We looked at the Pearl and Dean website to give us a guide as to our target audience. See Planning and Research.

5. How did you attract your audience?
At first we researched other thriller openings with related themes and decided on what type of audience would view our thriller. We visited The Pearl & Dean website to find comparisons between thrillers and who would view them.
On our initial day of filming we used a sony hand held camera. This enabled us to change from shoot to shoot with ease and helped us to work sufficiently and manage our time better. When we returned to do our re-shoot, we used a slightly different camera which was not charged and the the screen was broken. We had to sacrifice some of our filming time so that the camera battery was fully charged and had to adapt adequately as we were not able to see what we was filming on the camera. On both days of filming we used the tripod to get a steady, static shot, and this also helped us to create smooth pan shots.


6. What have you learnt about technologies from the process of constructing the product?
There were strengths and weaknesses in the camera equipment, a strength was that it was fairly easy to operate, it was quick and easy to connect the footage to 'Final Cut Express' and upload our film. A weakness of the camera equipment was on our second day of filming we found that all of our footage was faulty and had to re shoot. We faced a problem when filming we arrived to our destination to begin filming and within 15 minutes the the battery on our camera went. We failed to charge our camera. However we then cancelled that date for filming charged our camera and re filmed another day. We learnt how to compose and edit a film.


7. looking back to your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Once we had fully decided what was happening in each shot including: the sound, mise en scene, the camera composition and type of shot we started to plan our working script. This was in so much more detail than the storyboard, as we were to find out. The script was made easier by the fact we had no dialogue; this was to keep our opening basic so that we had fewer problems. We had to update our storyboard and script many times to keep up with the changes we had made for many different reasons. When filming we had our storyboard with us and we were reffering to it as we were filming.

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